Estimated reading time: 6 minutes
Stepping into the world of social media can feel overwhelming, especially when it comes to managing your content. But fear not, for there’s a handy tool called Tailwind that’s designed with beginners in mind. In this blog post, we’ll explore the fantastic benefits of using Tailwind for scheduling your social media posts. I’ve been using Tailwind for several years, especially on Pinterest, and it’s resulted in much easier content management, resharing of posts, and clicks to affiliate links I’ve shared. Say goodbye to the stress of manual posting and hello to a simplified and effective way to boost your online presence using Tailwind!
Heads up! This post contains affiliate links, and at no cost to you, I will be compensated if you click a link that I’ve shared. Thanks!
1. Time Saved, Stress Reduced
Managing social media can be time-consuming, especially when you’re just starting. Tailwind allows you to create and schedule your posts in advance, so you can spend less time worrying about daily updates and more time focusing on your content. As the Tailwind service says:
- Tailwind is the tool that feels like a marketing team.
- Tailwind unifies social and email marketing so that you can grow your business faster and smarter.
- Doing all your marketing yourself is difficult. Tailwind automates the hard and boring parts, so you get more done in less time, with less effort.
2. Consistency Made Easy
Consistency is essential for building your online presence. With Tailwind, you can establish a regular posting schedule – daily, weekly, and seasonally – to ensure your audience knows when to expect new content from you or when it makes the most sense to reshare seasonal content. It’s a straightforward way to maintain a reliable online presence.
My two most-shared blog posts (repacking my hospital bag and how to safely exercise during the first six weeks postpartum) have been shared most via Pinterest thanks to Tailwind’s scheduling tools, including SmartLoop.
3. Posting at the Right Time
Figuring out the best times to post can be tricky, but Tailwind helps with this. It analyzes your audience’s behavior and suggests optimal posting times. This means your content is more likely to be seen when your followers are most active. Their paid plans offer increased posting optimization options for both Pinterest and Instagram.
4. Hashtags Simplified
Hashtags can be confusing (!!), but they’re crucial for expanding your reach. Tailwind suggests relevant hashtags and helps you discover popular ones to improve your content’s visibility and discoverability.
5. Stay Organized with a Content Calendar
Organizing your content is a breeze with Tailwind’s content calendar. I love it. It lets you see your entire posting schedule at a glance, making it easier to plan themed campaigns or promotions. This is also super helpful for seasonal posts and holidays.
6. Boost Engagement
We all know it: consistent engagement with your audience is vital for success on social media. Tailwind provides tools to monitor likes, comments, and shares, helping you better understand what your audience likes and engaging them effectively. You can see which pins and posts are doing better than others, then use these data to inform what you post next.
7. Get Insights with Analytics
Tailwind offers detailed analytics and reports to help you understand how your posts are performing. These insights can guide your strategy, ensuring you create content that resonates with your audience.
8. Perfect for Visual Content
If you love sharing images and videos on platforms like Instagram and Pinterest, Tailwind makes it easy. You can schedule and share visually appealing content effortlessly. Tailwind also offers a browser tool so that you can grab images you want to pin and schedule from any website you’re visiting – hugely handy.
9. Collaborate with Others
Even if you’re just starting, Tailwind allows for collaboration. Multiple team members can use the platform, making it easier to manage social media accounts and maintain a consistent brand voice. My blog is just me, but should it grow, I’d absolutely take advantage of these tools.
10. Tailwind for Scheduling is Affordable for Beginners
Tailwind offers flexible pricing and membership options to suit the needs of all users, from beginners to social media pros. To start, they provide a free trial (which is always free) that allows you to explore the platform’s basic features.
The benefits of a paid Tailwind plan versus the free plan lies in additional features and capabilities: while the free plan provides basic functionality, a paid Tailwind plan unlocks several advantages for users, especially those looking to optimize their social media marketing efforts and grow your online presence.
What are the benefits of a paid Tailwind plan?
- Increased Posting Limit: Tailwind’s paid plans come with higher posting limits, allowing you to schedule and publish more content across multiple social media platforms.
- Advanced Analytics: The paid plans offer more in-depth analytics and reporting tools. You can track the performance of your posts and gain insights into engagement as well as audience growth over different periods of time.
- Unlimited SmartLoop Access: SmartLoop is a powerful feature for recycling and reposting evergreen content. Paid plans often provide unlimited access to SmartLoop, allowing you to automate content resharing. SmartLoop is one of the ways I’ve grown the most on Pinterest these past few years!
- Content Approval: For teams or collaborations, Tailwind’s paid plans offer content approval workflows, ensuring quality control before posts go live.
- “Tailwind Tribes“: Paid plans include access to Tailwind Tribes, a community of like-minded content creators for increased reach and engagement.
- Enhanced Scheduling Features: Paid plans offer advanced scheduling features like interval scheduling, which optimizes posting times, and the ability to customize post descriptions for each platform.
- Priority Customer Support: Paid users receive priority customer support, ensuring that any issues or questions are addressed promptly.
- Specialized Features for Pinterest and Instagram: Tailwind offers features tailored to Pinterest and Instagram users, such as hashtag recommendations and pin scheduling at optimal times.
- Integration with E-commerce Platforms: Some paid plans offer integration with e-commerce platforms, making it easier to promote products and drive sales.
- Access to New Features: Tailwind frequently introduces new features and updates, and paid plans grant early access to these enhancements.
Overall?
Ultimately, the choice between a paid and free Tailwind plan depends on your social media marketing needs and goals. If you’re a casual user or just getting started, the free plan may suffice. However, for businesses and marketers looking to maximize their social media strategy and efficiency as well as increase the number of clicks and eyes on their site or product(s), a paid plan offers the most comprehensive set of tools and benefits. And if you’re a small business, a Tailwind paid plan is also a tax write-off!
11. New Features
Tailwind is constantly updating its features. It now has a Ghostwriter Blog Wizard that can take bloggers from an idea to a post in under three minutes. You can learn more about this tool here!
Tailwind also offers robust social media tools, including:
- One-click designs
- Optimized scheduling
- Hashtag finder
- Smart.Bio
- and Communities
As a beginner in the world of social media, Tailwind is your ally. It’s certainly been mine! From saving time and ensuring consistency to simplifying hashtag use and providing in-depth analytics, Tailwind offers a user-friendly solution for scheduling and managing your social media posts. Especially if you use Pinterest and Instagram, this is the tool you’ll want to add to your arsenal. Using Tailwind for scheduling is your ticket to a stress-free and effective social media journey that will lead your online presence to flourish.
This is great—thanks for putting it together so concisely